Greentarget win branding awards

LONDON, 8 APRIL 2011 – BDO, Fairley & Associates and Greentarget have today announced that that their excellence in rebranding has been recognised at the Communicate Magazine Transform Awards 2011 in the following categories:

• GOLD award for Best Brand Evolution
• GOLD award for Best Implementation of a Rebrand
• SILVER award for Best Internal Communication of a Rebrand
• SILVER award for Best Corporate Rebrand to Reflect Changed Mission/Values/Positioning

BDO, Fairley & Associates and Greentarget were recognised for their collaborative work in the repositioning and rebrand of BDO, the world’s fifth largest accountancy network. The project was commissioned to signal the move of every member firm in BDO’s international network to a single global trading name. This demanded a full refresh of its visual identity by Greentarget and a comprehensive brand, engagement and implementation strategy throughout the BDO network, led by BDO and Fairley & Associates.

Julia Henniker-Heaton, Director, Brand and Marketing at BDO said: “Working with Fairley & Associates and Greentarget enabled us to create a project team that acted as our internal support. This collaborative and integrated approach helped us to secure engagement from internal stakeholders throughout the process, as well as ensuring the rapid implementation of our striking new look and feel. The repositioning of BDO under a single trading name now reflects our capabilities to deliver a consistent and exceptional level of service and expertise to our clients across the world.”

Simon Case, Creative Director, Greentarget said: “We are delighted that the excellence of our work and the unique process we adopt in involving clients in the development of their brands has been recognised in this year’s Transform Awards.”

Rachel Fairley, Managing Director, Fairley & Associates said: “We employ a strategic, pragmatic approach and virtual team philosophy to all of the projects we carry out. It is brilliant news that our work with BDO has been recognised by a panel of experts.”

Andrew Thomas, publisher, Communicate Magazine, said: “We have seen a 60% increase in the number of entries this year which highlights the growing importance of the Transform Awards and represents fabulous growth. These awards are important because not only to they recognise the importance of creativity, they also benchmark execution and outcome as well as the strategic input of Europe's branding consultancies and in-house expertise. It is my belief that Europe leads the way in these fields.”

Now in its second year, the Transform Awards are Europe’s only dedicated recognition of excellence in rebranding and brand transformation. The Awards, organised by branding and communications magazine Communicate, are judged by a panel of expert practitioners and academics. The award ceremony was held at the Grange Hotel St Paul’s in London and was hosted by former director of communications and strategy at Number 10 Alastair Campbell.