A la carte or integrated services. A rare mix of expertise, a single strategic approach. We have built a team of specialists who deliver award-winning solutions in PR, Branding and Employee Engagement.
Some of our clients come to us for a single area of expertise. Others use a mix of our disciplines. But, in an increasingly fragmented world, a growing number of clients rely on us for fully integrated programmes.
We manage their brand strategy, public and media relations, marketing communications and internal audiences. All benefit from our ability to establish clear objectives, understand the appetite of the market and deliver creative solutions that influence the key audiences. To maximise your synergy, we ensure that the core messages you promote on your website and in your advertising are the same as those you promote to investors, employees and the press.
Understanding the journalists’ perspective is just the start. We work closely with our clients at a strategic level to develop communication plans that ensure we reach influential decision makers effectively. The trick is finding an angle that the media find newsworthy.
The art is ensuring that that angle furthers your client’s strategic objectives. We’re past masters of the art of traditional pr and it’s still an essential tool for enhancing our clients’ relationships with their audiences. But, in today’s interactive world, a successful media relations programme involves a lot more than just talking to journalists. Blogging, microblogging, webcasts and podcasts now rival print and broadcast as effective means of influencing views about companies and products. So does social networking.
We help clients build successful relationships with both new and traditional media. Our rigorous assessment of their relative value and importance allows us to best meet our client’s objectives while optimising their resources.
Brand Development – definition, strategy, identity and implementation
Successful branding demands a unique understanding. To many companies branding simply means visual identity…the logo, the typeface. To some it’s all about positioning… establishing what they want their niche in the market to be. To others it’s about the subtleties of brand personality or the relationships of sub brands or…
To us it’s all these things and more. We’ve used research and design excellence to create successful brands for both start-ups and well established multinationals. We’ve used experience and common sense to unlock the potential of powerful brands and ensure major companies are best appreciated by their customers and investors, their employees and suppliers.
And we’ve used insight and creativity to reposition brands and make their market position clearer, more relevant and more profitable. Your branding needs are probably unique. Our solution will be, too.
It’s not about them and us, it’s all about we. Greentarget are leaders in providing successful communications to support internal changes in businesses. Our campaigns work because we take time to understand the mindset and needs of the employees as well as those of the management.
And because we focus on the mutual benefits not on the divergences. Whether it’s codes of conduct or employee share plans, brand Integration or office relocation, getting the nuance of the message right can make the difference between success and failure. We get it right.
Share Plan Communications
Motivating employees by speaking their language. It’s axiomatic – the wider the employee share ownership in a company, the greater the commitment of the workforce. Usually, company share schemes so favour the employee that accepting the offer should be a no-brainer. Yet take-up is often lacklustre.
Sometimes that’s because the tone of the communications make it sound more like an obligation than a reward. More often it’s because the communications are so dull and so complicated that they’re simply not read. We’re specialists at making clear, persuasive arguments for complex offers. And at putting those arguments across in language employees understand and respond to. We’re the experts in this field. But don’t take our word for it - the awards we’ve won say it all.
Financial communications and annual reports
Audience insights solidly based on market research. Buy- and sell-side analysts, fund managers, private investors… all have varying information needs. The perceptions of existing shareholders are seldom the same as those of potential shareholders. Nor are the messages that influence them.
Our knowledge of the institutional and private investor communities gives us invaluable insights into their attitudes. That enables us to develop targeted solutions using online, print and face-to-face channels to maximum effect. Our work includes the development of incentive programs, online investor centres, web sites, Annual Report and Accounts and communication tools designed to work with both internal and external stakeholders.