In a cluttered world, the brands that stand out have one thing in common: simplicity.
Successful brands are based on a simple idea, a simple message and a simple point of difference.
But simple doesn’t mean simplistic.
At Greentarget we work in close partnership with our clients, using in-depth analysis and insight to distil the essence of each brand into a single, powerful expression. We call it the Core Brand Theme.
And, because it’s based on core values rather than superficial polish, it affects far more than communications and marketing. It touches everything from pricing structures and service offerings to employee attitudes and business strategy.
It helps shape the way our clients do business.
And helps shape the reputations they build.