Giving an edge to FX execution

FXall

FXall is the leading independent multi-bank electronic foreign exchange platform which serves over 1,000 institutional clients. As the strategic execution partner for corporate treasurers, active traders and asset managers, it is a market leader in championing best practice in FX markets.

Objectives

• Raise FXall’s profile in top tier media and extend its presence in key trade publications
• Raise awareness of the importance of thoughtful approaches to the execution of FX trades
• Position FXall as a though leader in e-FX trends and drive input into discussions around current FX industry and regulatory issues
• Increase awareness and understanding of FXall’s offering amongst its institutional client base – banks, active traders, asset managers, corporate and broker dealers

Skills applied

• Media relations and management of journalist contact programmes for senior executives http://online.wsj.com/video/fxall-ceo-talks-regulation-sef-plan/7A93C2A4-6B44-4F7F-A659-396135C6C53A.html
• Content generation and industry intelligence gathering
• Message development
• Use of new media channels e.g. blogs, webinars to deliver thought leadership http://tabbforum.com/opinions/dear-mr-regulator-flexibility-needed-for-forex-sefs (free registration required)

Outcome

• FXall has become the go-to source of information for developments in the FX’s industries’ evolving regulatory landscape
• Successfully positioned FXall’s involvement in the policymaking process around the establishment of swap execution facilities to generate coverage in top tier media such as Financial News and Dow Jones
• Increased FXall’s executive visibility by cementing relationships with and coverage in top tier publications