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  • Barclays Shareplans
  • Barclays Shareplans
  • barclays
  • Barclays Shareplans

Ensuring Barclays employees’ appreciate their benefits

Type: Employee engagement, Share plan comms Sector: Finance

Increasing understanding of and participation in numerous employee initiatives

 

Background

An opinion survey at Barclays showed that employees did not fully understand, or properly value, the benefits they were offered.

 

Objectives

  • To overcome apathy towards employee benefits and increase participation
  • To increase understanding and promote the benefits of financial plans
  • To promote a behavioural change by giving managers the tools to shift people from planning-mode to action-mode.

 

Skills applied

  • Research
  • Planning
  • Strategy development
  • Process mapping
  • Workshops
  • Brand development
  • Messaging
  • Writing and communications tools design
  • Production and typesetting

 

Delivery

  • Communications toolkits
  • Invitation packs, posters, banner ads, deskdrops and promotional items
  • Campaign descriptors
  • Online polling
  • Prioritising communication actions
  • Diagnostic toolkit
  • Intranets

 

Outcome

  • A dramatic improvement in understanding as a result of improved communications
  • Greater awareness of the key initiatives
  • Substantially increased participation in every initiative