Newsroom Approach

One step ahead of the editorial agenda

We believe an in-depth understanding of the industry and regulatory drivers that impact our clients’ businesses is fundamental to successful communications. This is why we absorb ourselves in and anticipate the news flow through real-time monitoring of traditional, digital and social media channels underpinned by rigorous editorial practice.

Our thorough understanding of the news agenda means that we take a proactive approach to media relations, rather than reacting to news. Planning allows us to develop thoughtful and timely content and position our clients’ expert views in the media while influencing the editorial agenda and discussion. Combining a considered approach with an instinct for results is crucial at a time when communications programmes are increasingly relying on market and industry news rather than corporate news to maintain a profile across different media channels.