As a specialist agency working with clients across the financial ecosystem, we employ people who are passionate and knowledgeable about finance. We use this to inform and communicate with purpose, translating our diverse skills and experience into strategies that drive business growth.
Dafina Grapci-Penney
Managing Director
Dafina advises some of the world’s leading financial institutions operating at the intersection of finance and technology on their communications strategies. Specific areas of expertise include banking, asset management, capital markets, market infrastructure and professional services. Dafina has a thorough understanding of financial markets across asset classes and geographies, as well as global macro trends and regulatory drivers shaping businesses. Dafina began her career in communications with NATO’s mission in the Balkans, followed by roles in the financial practice of Weber Shandwick. Dafina is a co-founder and Trustee of The Longevity Forum, a not-for-profit initiative exploring the role that scientific innovation, technology, businesses and policy can play to influence positive outcomes for individuals and the society.
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Jeff Watt
Managing Director
Jeff has worked in financial services communications for 25 years, primarily in public relations, marketing and branding. His experience covers a range of industry sectors including market structure, fintech, asset management and professional services, with much of his experience focussed on delivering cross-border communications programmes. Jeff joined Greentarget in 2007 from Weber Shandwick Financial, where he co-led the financial services team. Prior that role, Jeff was a director at Bell Pottinger Corporate and Financial. He is a qualified FA coach and when not training his sons’ football team, Jeff is trying to learn French.
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Jamie Brownlee
Director
Jamie joined Greentarget in 2018 and has worked with financial services companies ranging in size from start-ups to large blue-chip organisations in banking, asset management, wealth management, private equity, professional services and fintech. Jamie has led a number of international PR programmes and provided strategic counsel on a wide range of crisis projects. He maintains strong media contacts within the national, broadcast and trade sectors and is fluent in French. He also spent eight years working in the Corporate team at Citigate Dewe Rogerson. Outside of work, Jamie is kept very busy by his young family but is an avid sportsman and packs his free time with golf, tennis, football and rugby.
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Melissa Rowling
Director
Melissa has over twenty five years’ experience in corporate and business-to-business public relations, across financial services and markets. She spent eight years working for City agency Square Mile with a two year interval to help set up a global macro hedge fund which was part of Ikos Asset Management. Following this role, Melissa headed the financial services division at Weber Shandwick, until she left to co-found Greentarget. Melissa has a wealth of expertise in financial markets, specialising in market infrastructure, fintech and derivatives.
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Indre Hessant
Associate Director
Indre plans and executes communication campaigns, as well as provides media relations support and develops content for a range of clients operating in the market infrastructure, trading and technology, wealth management and professional services sectors. She has comprehensive knowledge of regulatory and industry issues affecting financial services. Prior to joining Greentarget in 2014, Indre held PR and marketing roles in Malaysia, Lithuania and Switzerland. She speaks German, French, Lithuanian and Russian and is an accredited cheese expert.
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Harriet Leatherbarrow
Associate Director
Harriet has worked in financial services public relations for 10 years. Harriet provides strategic communications counsel for start-ups and corporate firms operating in the financial services sector from all over the world. She has worked with fintech companies, major financial infrastructure providers, and large financial institutions. Harriet joined Greentarget in 2011 from The Spanish Chamber of Commerce in London, and is fluent in Spanish. When she doesn’t have her PR hat on, Harriet is a busy mum of twins.
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Tom Engleback
Account Director
Tom is a financial services communications specialist with extensive experience in creating and delivering PR campaigns for asset managers, hedge funds, investment banks, trading platforms and fintechs. Tom previously worked at Cognito and in 2019 the PRCA’s, Rising Star of the Year Award. In his spare time, Tom enjoys running and cooking.
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Alice Gasson
Account Director
Alice joined Greentarget in 2016 and provides media relations and strategic support to a range of clients operating in the wealth management and capital markets space. Alice has cemented a number of strong media contacts with national and trade publications as well as the broadcast media. Prior to joining Greentarget, she held communications roles at the credit-focused multi-strategy asset manager, CQS and Christie’s Auction House. Away from the office Alice is a keen baker and runner.
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Nicholas Scott
Account Manager
Nick is an Account Manager working across the professional services, banking, investment and market infrastructure. Before joining Greentarget, Nick worked at corporate communications agencies Headland and Redwood Consulting, focussing on corporate profile raising and reputational turnaround projects in a variety of sectors including financial services, energy and property. He is also a native German speaker. Outside work, Nick is a passionate rugby fan and will often be found in Twickenham supporting either Harlequins or England when he is not playing for his club, Rosslyn Park.
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Emily Allen
Account Executive
Emily joined Greentarget in 2019, providing day-to-day account support for clients including banks, hedge funds, and wealth managers. Prior to her current role, Emily interned at WE Communications, Enders Analysis, Temple Chambers and a national news desk. Emily also speaks French and in her spare time, practises ballroom, country and Irish dancing.
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Ellie Basle
Account Manager
Ellie joined Greentarget in 2018 as an Account Executive. She has worked with clients across the wealth management sector as well as market infrastructure and fintech. She speaks English, French and German. In her free time, Ellie enjoys tennis and horse riding.
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Ana Reynaud
Account Executive
Ana joined Greentarget in 2018 and provides day-to-day support for a range of clients spanning the market infrastructure, banking and fintech sectors. Ana previously worked as a corporate banking executive for financial and institutional clients at Ficohsa Financial Group, the leading commercial bank in Central America. Ana has also interned for the Social Economy Chair of the Law School at the University of Murcia, Spain, and worked as a Government Relations analyst for Murcia’s Regional Ministry of Agriculture & Environment. Ana speaks Spanish and Italian. Away from the office, Ana leads a charity supporting disadvantage youths and is a keen sportswoman.
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