Greentarget - About GT

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About GT

Financial services continues to evolve in response to technological change and innovation. We believe that your firm’s communications should fully reflect your purpose and value proposition in this dynamic economic, social and political environment, whether you are an established bank, an asset manager, a financial market infrastructure, or an emerging fintech.

Founded in 2006, Greentarget is one of London’s leading specialist communications consultancies advising the global financial industry.

Our team of expert consultants works alongside our clients to tell their stories with purpose and credibility. Through our network of agency partners and our relationships with specialist agencies in the US, Europe and Asia, we direct and deliver global communications solutions with local market expertise from our headquarters in the City of London. As part of the Selbey Anderson Group of companies, a community of like-minded consultancies, our clients have access to the full-range of communications and marketing skills, powered by the latest technology.

Team

As a specialist agency working with clients across the financial ecosystem, we employ people who are passionate and knowledgeable about finance. We use this to inform and communicate with purpose, translating our diverse skills and experience into strategies that drive business growth.

Jeff Watt

Managing Director

Jeff has worked in financial services communications for 25 years, primarily in public relations, marketing and branding. His experience covers a range of industry sectors including market structure, fintech, asset management and professional services, with much of his experience focussed on delivering cross-border communications programmes. Jeff joined Greentarget in 2007 from Weber Shandwick Financial, where he co-led the financial services team. Prior that role, Jeff was a director at Bell Pottinger Corporate and Financial. He is a qualified FA coach and when not training his sons’ football team, Jeff is trying to learn French.

Jamie Brownlee

Director

Jamie joined Greentarget in 2018 and has worked with financial services companies ranging in size from start-ups to large blue-chip organisations in banking, asset management, wealth management, private equity, professional services and fintech. Jamie has led a number of international PR programmes and provided strategic counsel on a wide range of crisis projects. He maintains strong media contacts within the national, broadcast and trade sectors and is fluent in French. He also spent eight years working in the Corporate team at Citigate Dewe Rogerson. Outside of work, Jamie is kept very busy by his young family but is an avid sportsman and packs his free time with golf, tennis, football and rugby.

Melissa Rowling

Director

Melissa has over twenty five years’ experience in corporate and business-to-business public relations, across financial services and markets. She spent eight years working for City agency Square Mile with a two year interval to help set up a global macro hedge fund which was part of Ikos Asset Management. Following this role, Melissa headed the financial services division at Weber Shandwick, until she left to co-found Greentarget. Melissa has a wealth of expertise in financial markets, specialising in market infrastructure, fintech and derivatives.

Indre Hessant

Director

Indre plans and executes communication campaigns, as well as provides media relations support and develops content for a range of clients operating in the market infrastructure, trading and technology, wealth management and professional services sectors. She has comprehensive knowledge of regulatory and industry issues affecting financial services. Prior to joining Greentarget in 2014, Indre held PR and marketing roles in Malaysia, Lithuania and Switzerland. She speaks German, French, Lithuanian and Russian and is an accredited cheese expert.

Tom Engleback

Director

Tom is a financial services communications specialist with extensive experience in creating and delivering PR campaigns for asset managers, hedge funds, investment banks, trading platforms and fintechs. Tom previously worked at Cognito and in 2019 was awarded the PRCA’s, Rising Star of the Year Award. In his spare time, Tom enjoys running and cooking.

Antonia Phillips

Associate Director

Antonia joined Greentarget in 2023 with ten years of PR and communications experience, both in London and Sydney. She’s previously spent nearly five years at financial and professional services specialist Teamspirit, where she led on wealth management, fintech, proptech and insurance clients, amongst others. Prior to that she managed both corporate and consumer PR for several global brands in the FMCG sector. Antonia has specialised in digital communications, and creating innovative, multi-channel solutions to grow and execute client’s digital strategies across social media, analytics and integrated stakeholder and corporate communications. In her spare time, Antonia enjoys indulging her passion for art (though she’s a more talented viewer than creator), finding a reason to be on any kind of boat, and ordering the house wine at good restaurants.

Ellie Basle

Account Director

Ellie joined Greentarget in 2018 as an Account Executive. She has worked with clients across the wealth management sector as well as market infrastructure and fintech. She speaks English, French and German. In her free time, Ellie enjoys tennis and horse riding.

Ben Finnis

Account Director

Ben joined Greentarget in 2019 and manages several clients spanning across the financial and professional services, bringing to the team in-house experience. Prior to joining Greentarget, Ben spent four years with the Civitatis Forum, an organisation that works with diplomats and senior executives in the policy and financial sectors, where he was responsible for high-level communications.

Rachel Perry

Account Director

Rachel joined Greentarget in January 2023 as an Account Director, having previously worked in the corporate communications team at a capital markets technology platform. She has a background in financial services PR, with previous client work spanning investment and transaction banks, international trade associations, stock exchanges and think tanks. She is fluent in French.

Ana Reynaud

Account Director

Ana joined Greentarget in 2018 and provides day-to-day support for a range of clients spanning the market infrastructure, banking and fintech sectors. Ana previously worked as a corporate banking executive for financial and institutional clients at Ficohsa Financial Group, the leading commercial bank in Central America. Ana has also interned for the Social Economy Chair of the Law School at the University of Murcia, Spain, and worked as a Government Relations analyst for Murcia’s Regional Ministry of Agriculture & Environment. Ana speaks Spanish and Italian. Away from the office, Ana leads a charity supporting disadvantage youths and is a keen sportswoman.

Thomas Lodge

Account Director

Thomas joined Greentarget in 2022, supporting clients with media campaigns, press office activity, and thought leadership across the market infrastructure, investment, and fintech spaces. Thomas joins from Vested, where he worked on strategic communications for major global asset managers, index providers, and blockchain firms. Away from work, Thomas is a keen tennis player and enjoys practising Mandarin.

Gabriela Sarosiek

Account Manager

Gabriela joined as an Account Executive from strategic communications firm Barboni Strategies. She specialises in supporting management consultancy clients and has experience conducting communications campaigns across both the global corporate space and public sector. She holds a degree in comparative literature from University College London. Outside of work, Gabriela is a keen amateur cook, yoga enthusiast, and tennis fan (just watching, she’s a danger on the court).

Alex Restaino

Account Manager

Alex joined Greentarget in 2022 as an Account Executive and supports clients across the market infrastructure, investment and fintech sectors. Previously, Alex worked as an analyst in the innovation team of a Lloyd’s of London insurance syndicate. Outside of work, Alex enjoys playing tennis, netball and riding around London on her Vespa scooter.

Georgia Murray

Account Executive

Having graduated in Theology from Bristol University this summer, Georgia joined Greentarget as an Account Executive in October 2022. Since graduating she has completed a three-month internship at the consumer PR agency, Launch. Georgia has a keen interest in the financial services sector, global markets and the economy. A keen skier, in her free time Georgia also enjoys running, cooking and travelling.

Madhurita Sen

Account Executive

Madhurita joined Greentarget in 2023 as an Account Executive, where she specialises in supporting clients in financial services and wealth management consultancies. She recently graduated with an MSc in Strategic Communication and has previously worked in consumer PR and content development. Madhurita is passionate about ESG and sustainable investment and has a keen interest in the emerging world of cryptocurrencies and digital assets. In addition to being fluent in English, Bengali and Hindi, Madhurita loves to read, travel, and cook!

Iqra Ahmad

Account Executive

Iqra joined Greentarget in 2023 as an Account Executive and provides support for a range of clients across the financial services and fintech sectors. Prior to joining Greentarget, Iqra worked at a public relations agency specializing in financial services companies, professional services firms and technology businesses

Paddy Jackaman

Account Executive

After graduating from Sussex University with a degree in Marketing and Management, Paddy joined Greentarget as an Account Executive in September 2023 working on several accounts across the financial and professional services with a keen interest in global markets, financial regulation and cryptocurrency. Outside of work, Paddy enjoys following football and is an avid Spurs fan.

History

In 2006, some ‘big agency’ communicators decided that there must be a better way to help financial organisations tell their stories, with strategies that integrate real industry expertise, intellectual rigour, sound advice, creativity and flawless execution. From this simple idea, Greentarget was born.

As Greentarget’s client list grew, so did our reputation, partly on the basis of our successful work helping companies navigate the financial crisis. In 2011, new investors came on board which allowed us to continue to grow our team, deepening our sector expertise and adding new skills in digital communications to enable us to stay ahead in the changing world of communications.

In 2019, we joined the Selbey Anderson Group, a newly created marketing and communications group of specialist agencies, offering clients access to an even wider range of communication skills and industry expertise.

Values

The financial industry is built around the values of trust, transparency and integrity and our values are fully aligned with those of the clients we represent.

DIVERSITY AND INCLUSION

Diversity and inclusion are more than just news angles or trending topics – they are essential components of a robust working environment and a healthy financial services industry. Greentarget is committed to advancing equality, promoting diversity, and preventing discrimination, and those values inform our approach to communications. Our leadership team is 67% women, and we strive to attract, develop, and promote diverse talent representing a variety of cultures and backgrounds. Greentarget’s commitment to equality and diversity is reflected in the communications we disseminate on behalf of our clients, which we ensure are respectful, inclusive and aligned with our values.