As a specialist agency working with clients across the financial ecosystem, we employ people who are passionate and knowledgeable about finance. We use this to inform and communicate with purpose, translating our diverse skills and experience into strategies that drive business growth.
Dafina Grapci-Penney
Managing Director
Dafina advises some of the world’s leading financial institutions operating at the intersection of finance and technology on their communications strategies. Specific areas of expertise include banking, asset management, capital markets, market infrastructure and professional services. Dafina has a thorough understanding of financial markets across asset classes and geographies, as well as global macro trends and regulatory drivers shaping businesses. Dafina began her career in communications with NATO’s mission in the Balkans, followed by roles in the financial practice of Weber Shandwick. Dafina is a co-founder and Trustee of The Longevity Forum, a not-for-profit initiative exploring the role that scientific innovation, technology, businesses and policy can play to influence positive outcomes for individuals and the society.
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Jeff Watt
Managing Director
Jeff has worked in financial services communications for 25 years, primarily in public relations, marketing and branding. His experience covers a range of industry sectors including market structure, fintech, asset management and professional services, with much of his experience focussed on delivering cross-border communications programmes. Jeff joined Greentarget in 2007 from Weber Shandwick Financial, where he co-led the financial services team. Prior that role, Jeff was a director at Bell Pottinger Corporate and Financial. He is a qualified FA coach and when not training his sons’ football team, Jeff is trying to learn French.
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Jamie Brownlee
Director
Jamie joined Greentarget in 2018 and has worked with financial services companies ranging in size from start-ups to large blue-chip organisations in banking, asset management, wealth management, private equity, professional services and fintech. Jamie has led a number of international PR programmes and provided strategic counsel on a wide range of crisis projects. He maintains strong media contacts within the national, broadcast and trade sectors and is fluent in French. He also spent eight years working in the Corporate team at Citigate Dewe Rogerson. Outside of work, Jamie is kept very busy by his young family but is an avid sportsman and packs his free time with golf, tennis, football and rugby.
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Melissa Rowling
Director
Melissa has over twenty five years’ experience in corporate and business-to-business public relations, across financial services and markets. She spent eight years working for City agency Square Mile with a two year interval to help set up a global macro hedge fund which was part of Ikos Asset Management. Following this role, Melissa headed the financial services division at Weber Shandwick, until she left to co-found Greentarget. Melissa has a wealth of expertise in financial markets, specialising in market infrastructure, fintech and derivatives.
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Indre Hessant
Director
Indre plans and executes communication campaigns, as well as provides media relations support and develops content for a range of clients operating in the market infrastructure, trading and technology, wealth management and professional services sectors. She has comprehensive knowledge of regulatory and industry issues affecting financial services. Prior to joining Greentarget in 2014, Indre held PR and marketing roles in Malaysia, Lithuania and Switzerland. She speaks German, French, Lithuanian and Russian and is an accredited cheese expert.
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Harriet Leatherbarrow
Associate Director
Harriet has worked in financial services public relations for 10 years. Harriet provides strategic communications counsel for start-ups and corporate firms operating in the financial services sector from all over the world. She has worked with fintech companies, major financial infrastructure providers, and large financial institutions. Harriet joined Greentarget in 2011 from The Spanish Chamber of Commerce in London, and is fluent in Spanish. When she doesn’t have her PR hat on, Harriet is a busy mum of twins.
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Tom Engleback
Associate Director
Tom is a financial services communications specialist with extensive experience in creating and delivering PR campaigns for asset managers, hedge funds, investment banks, trading platforms and fintechs. Tom previously worked at Cognito and in 2019 the PRCA’s, Rising Star of the Year Award. In his spare time, Tom enjoys running and cooking.
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Ellie Basle
Account Director
Ellie joined Greentarget in 2018 as an Account Executive. She has worked with clients across the wealth management sector as well as market infrastructure and fintech. She speaks English, French and German. In her free time, Ellie enjoys tennis and horse riding.
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Ben Finnis
Account Director
Ben joined Greentarget in 2019 and manages a number of clients spanning across the legal, professional and banking sectors. Prior to joining Greentarget, Ben spent four years with the Civitatis Forum, an organisation that works with diplomats and senior executives in the policy and financial sectors, where he was responsible for high-level communications. In his spare time, Ben enjoys watching football and is a Brentford F.C. season ticket holder.
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Ana Reynaud
Account Manager
Ana joined Greentarget in 2018 and provides day-to-day support for a range of clients spanning the market infrastructure, banking and fintech sectors. Ana previously worked as a corporate banking executive for financial and institutional clients at Ficohsa Financial Group, the leading commercial bank in Central America. Ana has also interned for the Social Economy Chair of the Law School at the University of Murcia, Spain, and worked as a Government Relations analyst for Murcia’s Regional Ministry of Agriculture & Environment. Ana speaks Spanish and Italian. Away from the office, Ana leads a charity supporting disadvantage youths and is a keen sportswoman.
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Thomas Lodge
Account Manager
Thomas joined Greentarget in 2022, supporting clients with media campaigns, press office activity, and thought leadership across the market infrastructure, investment, and fintech spaces. Thomas joins from Vested, where he worked on strategic communications for major global asset managers, index providers, and blockchain firms. Away from work, Thomas is a keen tennis player and enjoys practising Mandarin.
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Sophie Svestad
Account Executive
Sophie joined Greentarget in 2021 as an Account Executive and provides day-to-day support for a range of clients spanning the financial services, banking and wealth management sectors. Prior to joining Greentarget, Sophie worked as a Social Media and Branding Coordinator whilst completing her MBA. In her spare time, Sophie enjoys tennis, skiing and travelling to her native country of Norway.
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Anysia Virdi
Account Executive
Anysia joined Greentarget in 2022 as an Account Executive and provides day-to-day support for a range of clients spanning the financial services, fintech and legal sectors. Prior to joining Greentarget, Anysia worked at a public relations firm focusing on capital markets with a tech specialism. In her spare time, she enjoys horse-riding.
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Sebastian Merrett
Account Executive
Sebastian joined Greentarget in 2022 as an Account Executive and supports a number of clients across the banking, corporate solutions and fintech sectors. Before joining Greentarget, Sebastian worked at a public relations agency where his interest in the professional services first developed. In his spare time, he enjoys cooking for friends.
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