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About GT

Greentarget is a specialist corporate communications consultancy based in the heart of the City of London. We are a multi-lingual team of around 25 client-facing consultants servicing financial services, professional services and tech clients based in the UK, Europe and North America.

london city

Founded in 2006, our mission is to provide specialist advice to complex and sophisticated companies, the firm has been hugely successful in guiding clients through the regulatory and technological changes that have transformed sectors. In 2019, the firm was acquired by Selbey Anderson, a marketing agency group and, in 2023, Greentarget incorporated its tech-specialist sister agency, Unity, into the core business.

Team

As a specialist agency working with clients across the financial ecosystem, we employ people who are passionate and knowledgeable about finance. We use this to inform and communicate with purpose, translating our diverse skills and experience into strategies that drive business growth.

Jeff Watt

Managing Director

Jeff has worked in financial services communications for 25 years, primarily in public relations, marketing and branding.  His experience covers a range of industry sectors including market structure, fintech, asset management and professional services, with much of his experience focussed on delivering cross-border communications programmes. Jeff joined Greentarget in 2007 from Weber Shandwick Financial, where he co-led the financial services team. Prior that role, Jeff was a director at Bell Pottinger Corporate and Financial. He is a qualified FA coach and when not training his sons’ football team, Jeff is trying to learn French.
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Jamie Brownlee

Director

Jamie joined Greentarget in 2018 and has worked with financial services companies ranging in size from start-ups to large blue-chip organisations in banking, asset management, wealth management, private equity, professional services and fintech. Jamie has led a number of international PR programmes and provided strategic counsel on a wide range of crisis projects. He maintains strong media contacts within the national, broadcast and trade sectors and is fluent in French. He also spent eight years working in the Corporate team at Citigate Dewe Rogerson. Outside of work, Jamie is kept very busy by his young family but is an avid sportsman and packs his free time with golf, tennis, football and rugby.
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Melissa Rowling

Director

Melissa has over twenty five years’ experience in corporate and business-to-business public relations, across financial services and markets. She spent eight years working for City agency Square Mile with a two year interval to help set up a global macro hedge fund which was part of Ikos Asset Management. Following this role, Melissa headed the financial services division at Weber Shandwick, until she left to co-found Greentarget. Melissa has a wealth of expertise in financial markets, specialising in market infrastructure, fintech and derivatives.
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Indre Hessant

Director

Indre plans and executes communication campaigns, as well as provides media relations support and develops content for a range of clients operating in the market infrastructure, trading and technology, wealth management and professional services sectors. She has comprehensive knowledge of regulatory and industry issues affecting financial services. Prior to joining Greentarget in 2014, Indre held PR and marketing roles in Malaysia, Lithuania and Switzerland. She speaks German, French, Lithuanian and Russian and is an accredited cheese expert.
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Tom Engleback

Director

Tom is a financial services communications specialist with extensive experience in creating and delivering PR campaigns for asset managers, hedge funds, investment banks, trading platforms and fintechs. Tom previously worked at Cognito and in 2019 was awarded the PRCA’s, Rising Star of the Year Award. In his spare time, Tom enjoys running and cooking.
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Neha Lakhani

Director of Client Services

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Ellie Basle

Associate Director

Ellie joined Greentarget in 2018 as an Account Executive. She has worked with clients across the wealth management sector as well as market infrastructure and fintech. She speaks English, French and German. In her free time, Ellie enjoys tennis and horse riding.
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Ben Finnis

Associate Director

Ben joined Greentarget in 2019 and manages several clients spanning across the financial and professional services, bringing to the team in-house experience.
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Antonia Phillips

Associate Director

Antonia joined Greentarget in 2023 with ten years of PR and communications experience, both in London and Sydney. She’s previously spent nearly five years at financial and professional services specialist Teamspirit, where she led on wealth management, fintech, proptech and insurance clients, amongst others. Prior to that she managed both corporate and consumer PR for several global brands in the FMCG sector. Antonia has specialised in digital communications, and creating innovative, multi-channel solutions to grow and execute client’s digital strategies across social media, analytics and integrated stakeholder and corporate communications. In her spare time, Antonia enjoys indulging her passion for art (though she’s a more talented viewer than creator), finding a reason to be on any kind of boat, and ordering the house wine at good restaurants.
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Palina Antonava

Account Director

Palina is a highly driven and passionate communications & events producer – a results-orientated, critical thinker with strong project management and communications skills. Throughout her career, she had the pleasure of working with the world’s best disrupters and challengers – from the earliest startups to established innovators. In a world where customer relationships are harder than ever to forge, her passion lies in driving genuine business impact through both, traditional and social strategies, allowing brands to connect with audiences through meaningful conversation. Outside of office hours, she enjoys an eclectic mix of hobbies, from live gigs, and pickling, to weightlifting. Known to impulsively book one-way tickets to obscure destinations, she's always up for adventure.
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Thomas Lodge

Account Director

Thomas joined Greentarget in 2022, supporting clients with media campaigns, press office activity, and thought leadership across the market infrastructure, investment, and fintech spaces. Thomas joins from Vested, where he worked on strategic communications for major global asset managers, index providers, and blockchain firms. Away from work, Thomas is a keen tennis player and enjoys practising Mandarin.
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Rachel Perry

Account Director

Rachel joined Greentarget in January 2023 as an Account Director, having previously worked in the corporate communications team at a capital markets technology platform. She has a background in financial services PR, with previous client work spanning investment and transaction banks, international trade associations, stock exchanges and think tanks. She is fluent in French.
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Ana Reynaud

Account Director

Ana joined Greentarget in 2018 and provides day-to-day support for a range of clients spanning the market infrastructure, banking and fintech sectors. Ana previously worked as a corporate banking executive for financial and institutional clients at Ficohsa Financial Group, the leading commercial bank in Central America. Ana has also interned for the Social Economy Chair of the Law School at the University of Murcia, Spain, and worked as a Government Relations analyst for Murcia’s Regional Ministry of Agriculture & Environment. Ana speaks Spanish and Italian. Away from the office, Ana leads a charity supporting disadvantage youths and is a keen sportswoman.
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Jenna Mayhew

Art Director

Jenna has more than 10 years of in-house and agency experience working with heritage brands and publicly listed businesses across EMEA and North America as an Art Director and graphic designer. Her core expertise lies in crafting top-tier campaigns and compelling assets that tell impactful stories for B2B and B2C audiences. She holds a bachelor’s degree in Communication Design from Texas State University and a master’s degree in Media Communication from the University of the Arts London. Outside of work, Jenna enjoys frequenting vintage fashion markets, spending time in nature, and knitting jumpers for all of her friends.
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Bex Smail

Media Director

With nine years of agency experience in consumer and corporate PR, Bex has contributed to numerous award-winning campaigns across lifestyle, food & drink, and technology brands. Over the years she has worked with many well-known household names such as Ben & Jerry’s, Kopparberg, Google Nest, Cancer Research, and Aperol to name a few. Her core expertise lies in media strategy & relations, helping to set the media culture within the tech division. She holds a first-class bachelor’s degree in Business and Events Management and is also a certified Naturopathic Nutritionist, with a strong passion for women's health and holistic wellbeing. Bex is kept busy outside of work with her young family but, when possible, loves nothing more than exploring the world (usually with a toddler in tow).
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Sara Ajazi

Account Manager

Sara has over five years of agency experience working across B2B and B2C brands. Her expertise centres around tech PR, driving fast-paced press offices and speaker programmes for renowned brands such as Meta, Zoom, Ocado Technology, Canon and Nextbase. She holds a bachelor's degree in Public Relations and Advertising from the University of Westminster. Outside of work, Sara loves travelling, binge watching TV series with a face mask on and (off-key) singing her heart out at concerts.
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Alex Restaino

Account Manager

Alex joined Greentarget in 2022 as an Account Executive and supports clients across the market infrastructure, investment and fintech sectors. Previously, Alex worked as an analyst in the innovation team of a Lloyd’s of London insurance syndicate. Outside of work, Alex enjoys playing tennis, netball and riding around London on her Vespa scooter.
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Gabriela Sarosiek

Account Manager

Gabriela joined as an Account Executive from strategic communications firm Barboni Strategies. She specialises in supporting management consultancy clients and has experience conducting communications campaigns across both the global corporate space and public sector. She holds a degree in comparative literature from University College London. Outside of work, Gabriela is a keen amateur cook, yoga enthusiast, and tennis fan (just watching, she’s a danger on the court).
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Iqra Ahmad

Account Executive

Iqra joined Greentarget in 2023 as an Account Executive and provides support for a range of clients across the financial services and fintech sectors. Prior to joining Greentarget, Iqra worked at a public relations agency specializing in financial services companies, professional services firms and technology businesses
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Zainab Ajao

Account Executive

Zainab is a graduate from the University of Warwick with a degree in BA History and a post graduate degree from Queen Mary University London in MSc International Marketing and Business Strategies. She has previous work experience in tech and investment management. Outside of work, she enjoys spending time with friends and family, binging British dramas and getting her steps in.
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Paddy Jackaman

Account Executive

After graduating from Sussex University with a degree in Marketing and Management, Paddy joined Greentarget as an Account Executive in September 2023 working on several accounts across the financial and professional services with a keen interest in global markets, financial regulation and cryptocurrency. Outside of work, Paddy enjoys following football and is an avid Spurs fan.
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Leo Rana

Account Executive

Leo joined Greentarget at the start of 2024 as he neared the completion of an Msc in Sustainable Finance and Accounting from the University of Sussex. He supports a range of clients spanning market infrastructure as well as wealth and risk management. Leo is fluent in Nepali and plays for the Sunday football league team Whitehawk Rangers F.C.
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Chloe Wise

Account Executive

Chloe joined the agency in Spring 2023, working with a mix of tech, cybersecurity, and finance clients. Previously, Chloe worked at Apple’s flagship store in London as a specialist and holds a bachelor’s degree in Media and Communications from Brunel University. When she’s not working, Chloe can be found obsessing over her favourite films and walking around Hampstead Heath with her dog Bandit.
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History

In 2006, some ‘big agency’ communicators decided that there must be a better way to help financial organisations tell their stories, with strategies that integrate real industry expertise, intellectual rigour, sound advice, creativity and flawless execution. From this simple idea, Greentarget was born.

As Greentarget’s client list grew, so did our reputation, partly on the basis of our successful work helping companies navigate the financial crisis. In 2011, new investors came on board which allowed us to continue to grow our team, deepening our sector expertise and adding new skills in digital communications to enable us to stay ahead in the changing world of communications.

In 2019, we joined the Selbey Anderson Group, a newly created marketing and communications group of specialist agencies, offering clients access to an even wider range of communication skills and industry expertise.

Values

The financial industry is built around the values of trust, transparency and integrity and our values are fully aligned with those of the clients we represent.

DIVERSITY AND INCLUSION

Diversity and inclusion are more than just news angles or trending topics – they are essential components of a robust working environment and a healthy financial services industry. Greentarget is committed to advancing equality, promoting diversity, and preventing discrimination, and those values inform our approach to communications. Our leadership team is 67% women, and we strive to attract, develop, and promote diverse talent representing a variety of cultures and backgrounds. Greentarget’s commitment to equality and diversity is reflected in the communications we disseminate on behalf of our clients, which we ensure are respectful, inclusive and aligned with our values.