SERVICES
Social Media & Digital Marketing
Looking to turbo-charge your corporate communications?
Confident your digital efforts are paying dividends?
Need to convert data points into actionable strategy?
And translate all of this for C-suite buy in?
With Greentarget, clients benefit from best-in-breed capabilities combined with – all importantly – an unrivalled depth of sector expertise, regulatory awareness and sensitivity to corporate risk mitigation.
Led by Anna Lawlor, Director, Head of Digital and Social Media, GT offers deep social media marketing and digital marketing expertise combined with the 20-year pedigree of a reputable City agency trusted by some of the world’s most complex and highly regulated businesses.
Exec Social Media Positioning
LinkedIn Campaigns
Event Amplification
Social Media Listening & Monitoring
Marketing Audience Insights
We have seen Social Media can…
Move Capital Markets
Social media communities can move markets (the Meme Stock/GameStop crisis originated on Reddit). A tweet from a CEO, a leaked report, or a viral stock tip can quickly move the markets and change sentiment. We are in a new era of retail influence.
Move Share Prices
Fake or spoof social media accounts can move share prices (pharmaceutical company Eli Lilly hit by spoof X account falsely announcing sweeping changed to its insulin pricing). Misinformation spreads around the world in the click of a button.
Move Regulators
Solicitors and other professionals suspended by regulatory bodies for code breeches, especially where high-level standards of ethical behaviour are expected; e.g. Solicitors Regulation Authority (SRA) and Financial Conduct Authority (FCA).
A complex matrix of information across online and offline platforms influences every client, investor, regulator and employee you have.
Smart Brands and Execs use digital tools to shape this perception, to control the online narrative – and to influence stakeholders wherever they are.
While journalists may have been early ‘influencers’, social media has democratised how firms reach and persuade the people who matter most to their business.
As you know, this means online channels are an essential part of the corporate communications arsenal.
With a trusted guide, you can make sense of the social media ‘noise’, employ digital data for tactical communications purposes, and amplify existing PR and marketing efforts.
This is how companies build brand value and grow.
Social Media for Highly Regulated Firms
For complex businesses and highly regulated firms, social media and digital marketing also brings challenges: compliance, regulation and the influence of the masses.
Complex businesses and highly regulated firms need a marketing communications partner who optimises social media strategies and campaigns within their regulatory constraints.
Our clients take compliance and digital security seriously, and so do we. GT partners with cutting edge social media listening providers, all compliant to SOC 2 Type II, PCI-DSS Level 1, and GDPR standards.
GT’s Approach to Digital Services
We are data-driven and audience-centric; we know what it takes to make social media resonate with a professional B2B audience.
Our strategies incorporate industry best practices, ensuring your digital communications maximize engagement and achieve measurable results. We ensure every digital initiative aligns with business objectives and report against these KPIs.
We typically work with Head of PR/Communications, Marketing Managers/CMOs, or Head of Social/Digital across our Financial Services, Professional Services and GT Sage business units. So whether you need Executive Social Media Positioning for your C-suite, a B2B LinkedIn Campaign for a niche audience, or a comprehensive Social Media Listening project – GT is your go-to agency.
To support GT’s team in keeping pace with social media and digital changes, our GT Digital Academy provides bi-monthly training for all levels of the agency. That is why GT is your go-to agency for social and digital marketing support.
Need specialist corporate social media support?
GT offers best-in-breed social media marketing capabilities combined with an unrivalled depth of sector expertise, regulatory awareness and sensitivity to corporate risk mitigation.
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