Social media and digital marketing launch expands GT integrated PR offering

GT expands its offering with suite of social media and digital marketing services.

The specialised social media and digital marketing offering is designed to help firms protect and enhance their brand equity amid an increasingly complex digital landscape.

For marketers, the services will help translate complex social data into actionable business intelligence that connects marketing to commercial outcomes.

For this service suite, GT brings to bear its almost 20-year specialism in financial services, professional services and, more recently, its new multidisciplinary GT Sage division, serving B2B2C corporates.

This social media service line builds on the appointment of Anna Lawlor as Director and Head of Digital and Social Media in November 2024. 

“In my decade-plus experience of social media and digital marketing for some of the world’s largest financial and professional services, I know there can be a ‘sophistication gap’ in how firms approach social and digital media.

Often this reflects the firm’s historic investment (or not) in digital communications and its place in the integrated communications mix.

For this reason, we have designed GT’s services with an emphasis on digital reputation protection and elevation and structured our offering to support PR and Communications leaders wherever they are in their application and knowledge of social media and digital tools.

We have already seen that social media can move capital markets, influence share prices and attract regulatory scrutiny.

As experts in this space, GT is a PR leader’s go-to for risk-adjusted social media and digital marketing support.”

Anna Lawlor
Director, Head of Digital & Social Media

The specialised social media and digital marketing offering is designed to help firms protect and enhance their brand equity amid an increasingly complex digital landscape.

The launch follows GT’s recent rebrand and launch of GT Sage, a dedicated business unit to expand into sector-agnostic corporate PR. 

Find out more about our approach to social media and digital marketing, here:

*Source: ReputationX, Online Reputation Management Statistics – Stats and Trends for 2025, February 2025

**Source: McKinsey & Co, Digital Commerce 360 B2B Buyer Survey, 2024

“Social media is a transformative communications channel that enables regulated businesses to directly engage with stakeholders at unprecedented scale and speed.

This provides financial and professional services sectors with huge opportunities, and unique challenges in managing their digital reputation.

With regulatory constraints, increased stakeholder scrutiny, and rapidly evolving digital channels, our clients need more than tactical social media support – they need strategic counsel that protects the brand equity they’ve built over decades while driving measurable business outcomes.

That is why, following an initial soft launch with existing clients, we are excited to announce our new suite of digital and social media services to the market.

Digital and social media is a business-critical part of B2B communications today, and these new services represent an important part of the GT agency offering.”

Jeff Watt
Managing Director