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Greentarget adds technology practice and enhances digital capabilities through Unity integration

Greentarget team | 11.04.2024

Merger of Selbey Anderson agencies creates full service corporate communications boutique, move complements core business and adds new digital, internal communication and design services

London, 11 April 2024 – Greentarget, the specialist financial and professional services communications agency, today announces it has merged with Unity, the communications consultancy. Both firms are part of the Selbey Anderson Group, which comprises eight marketing and communications brands.

The newly merged agency will operate under the Greentarget brand and will provide clients with an integrated corporate communications and technology offer, along with digital, design and internal communications capabilities.

Jeff Watt, Managing Director, continues to lead Greentarget. A new technology team is led by Greentarget Associate Director, Antonia Phillips, who brings over ten years’ experience running corporate communications and digital campaigns for finance and technology clients.


Jeff Watt, Managing Director, Greentarget said: “Today marks an exciting milestone in our 18-year history, as we formally welcome our Unity colleagues to the Greentarget business.  There are two key reasons behind the integration – first, the lines between technology, financial and professional services are blurring. Unity’s business has evolved under Selbey Anderson’s ownership, and it now perfectly complements Greentarget’s model, with the addition of their technology knowledge deepening our expertise and enhancing our overall offer.

“And secondly, corporate clients are looking for new ways to tell their stories. While strategic corporate communications will remain at the heart of what we do, our enhanced digital and new design capabilities will allow us to disseminate intelligent and carefully crafted messaging through new, exciting formats and channels. This next chapter will see the business develop with the needs of our clients, as we offer a broader range of services and pursue growth opportunities. It gives Greentarget the capacity and expertise to solve the communications challenges of some of the world’s most sophisticated and complex corporates while maintaining the rigour and high service levels of a boutique.”

The move brings total headcount to 25 client-facing consultants, with back-office operations run via Selbey Anderson. As part of the move, Greentarget has moved to larger offices at 70 Gracechurch Street, EC3V 0HR, in the City of London.



About Greentarget

Greentarget is a specialist corporate communications consultancy based in the heart of the City of London. We are a multi-lingual team of around 25 client-facing consultants servicing financial services, professional services and tech clients based in the UK, Europe and North America.

Founded in 2006, our mission is to provide specialist advice to complex and sophisticated companies, the firm has been hugely successful in guiding clients through the regulatory and technological changes that have transformed sectors. In 2019, the firm was acquired by Selbey Anderson, a marketing agency group and, in 2023, Greentarget incorporated its tech-specialist sister agency, Unity, into the core business.

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