SOCIAL & DIGITAL
Social Media Audits
Social Media Audits provide a comprehensive review of a company’s social media accounts and existing strategy and tactics.
The purpose of a Social Media Audit is to assess the current ‘state of play’ to identify strengths, weaknesses and provide clear recommendations for business-aligned improvements.
Often a Social Media Audit is a precursor to Social Media Strategy, providing a blueprint for the strategy to deliver against.
Often the trigger for a social media audit is a change of personnel/new responsibilities for social media within the business, or competitor out-performance.
If the firm has never independently assessed its social media performance, a comprehensive audit is recommended.
GT takes a holistic approach to Social Media Audits, including essential components often overlooked or considered ‘out of scope’ by other vendors.
What is included in GT’s social media audit service?
- Social media profile data: Checking profile completeness, positioning, accuracy and consistency across platforms
- Performance: Identifying top-performing and low-performing posts, identifying trends, analysing posting frequency and timing on performance
- Audience: Assessing follower demographics and using social listening tools to dig deeper into behaviour and impact of staff engagement on posts
- Competitor analysis: Studying competitors’ strategies, content, and engagement, and benchmarking against this
- Industry benchmarks: Comparing social media performance analytics to industry and sector-specific benchmarks
For full details of GT’s social media audits, get in touch.
ENQUIRE NOWExamples of what we include in our Social Media Audit services:
Paid and Organic Social Media
Social Media/Data Regulation
Industry-specific Compliance
Operational Execution and Workflow
Web traffic Referral
Key Executives’ Social Profiles and Content
Advantages of Competitor Analysis
Competitor analysis is a key element of a social media audit because it illuminates opportunities to enhance what you deliver to the same target audience.
It can highlight competitor use of social media channels you had not considered.
It also provides market-specific performance benchmarks, tactics and trends to fuel your firm’s social media strategies.
The advantages of a competitor analysis are that you see what your prospects and clients see.
It is a clear-eyed assessment of your business’s performance on social media in its own right, and compared with sector-specific competitors.
GT’s Approach to Social Media
Our strategies incorporate industry best practices, ensuring your digital communications maximize engagement and achieve measurable results. We ensure every digital initiative aligns with business objectives and report against these KPIs.
A Social Media Audit sets a business up, providing the blueprint a Social Media Strategy delivers against.
Our analysis and strategies incorporate industry best practices and using the very latest techniques and platform capabilities/features.
We typically work with Head of PR/Communications, Marketing Managers/CMOs, or Head of Social/Digital across our Financial Services, Professional Services and GT Sage business units.
Our clients take compliance and digital security seriously, and so do we. GT partners with cutting edge social media listening providers, all compliant to SOC 2 Type II, PCI-DSS Level 1, and GDPR standards.
Need specialist corporate social media support?
GT offers best-in-breed social media marketing capabilities combined with an unrivalled depth of sector expertise, regulatory awareness and sensitivity to corporate risk mitigation.
