SOCIAL & DIGITAL
Social Media Strategy
Implementing a Social Media Strategy isn’t optional for regulated and complex businesses—it’s essential.
A comprehensive social media framework serves as the foundation for safeguarding your organisation’s reputation, ensuring message consistency across channels, and aligning digital communications with broader business objectives.
When properly executed, a social media strategy functions as an organisational compass, ensuring that every post, comment, and interaction contributes meaningfully to the business.
This strategic approach provides confidence throughout the organisation, from the marketing team to C-suite executives and board level.
We have seen that social media can move markets, affect share prices and come under regulatory scrutiny.
By establishing clear governance, content principles, and performance metrics, firms can confidently navigate social media while maintaining compliance and reputational protections, and still drive measurable business outcomes.
Social Media for Highly Regulated Firms
Social media represents a transformative communications channel that enables regulated businesses to directly engage with stakeholders at unprecedented scale and speed.
Now more than ever, businesses are seeking robust governance processes for managing regulatory and reputational risks inherent in digital communications.
Complex businesses and highly regulated firms need a marketing communications partner who optimises social media strategies and campaigns within their regulatory constraints.
Our clients take compliance and digital security seriously, and so do we. GT partners with cutting edge social media listening providers, all compliant to SOC 2 Type II, PCI-DSS Level 1, and GDPR standards.
What is included in GT’s social media strategy?
When strategically deployed, social media becomes a powerful engine for business development, qualified lead generation, professional networking, real-time service feedback, and earned media opportunities.
Feel confident in your approach to corporate social media use.
Overall & Platform-specific Approach
Social Media Tactics (incl post cadence)
Content Pillars & Framework
Content Tactics (UX, design, hashtag, links)
Social Media Benchmarks & Targets
Social Media Crisis Plan
Operational Execution and Workflow
Industry-specific Compliance
Social Media Monitoring Recommendations
2 Types of Strategy:
GT provides two types of Social Media Strategy in order to meet most budgets.
Either Strategy typically builds on the work of a Social Media Audit, which provides an assessment of the ‘state of play’ for your current social media activity.
GT takes a holistic approach to Social Media Audits, including essential components often overlooked or considered ‘out of scope’ by other vendors.
Contact us to discuss your specific requirements, and ask about our Audit and Strategy bundle option.
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The Comprehensive Strategy is ideal for businesses that have never or rarely audited or scrutinised the performance of their social media efforts.
This social media strategy can be customised, but typically includes all of the above, plus:
Paid vs Organic Tactics
Social Listening Tactics
Employee Social Media Advocacy
MarTech Audit and Recommendations
Team Training for Implementation Readiness
The Social Media Action Plan is better suited to organisations looking for a refreshed Strategy.
The focus is on Organic social media approaches and tactics, with less internal team involvement or support.
The Social Media Action Plan remains a detailed and actionable document detailing the elements listed above; all crucial in replacing guess work with actionable insights and implementable plan for delivering against business-aligned objectives.
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Industry Leaders
Need specialist corporate social media support?
GT offers best-in-breed social media marketing capabilities combined with an unrivalled depth of sector expertise, regulatory awareness and sensitivity to corporate risk mitigation.
