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Anna Lawlor

Director, Head of Digital & Social Media

Anna Lawlor
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Bio

Anna Lawlor is a senior leader working at the intersection of digital strategy, reputation risk and regulated-sector governance.

She brings a mix of analytical rigour, editorial authority and commercial execution to her role.

She spent 12 years as co-founder of a PR & MarComms Agency in Cambridge, providing social and digital advisory and strategic communications to blue-chip financial and professional services.

Prior to that she was an award-winning financial journalist. She has written for the majority of UK broadsheets and many financial B2B magazines, including as a Financial Times editor.

She was Commissioning Editor for The Guardian’s On Social Media series, and co-host of The Social Media Show podcast.

Her BBC Radio 4 statistics documentary Typical! was commended by the Royal Statistical Society and shortlisted for excellence in business, economics and financial journalism at the Wincott Foundation Journalism Awards.

brings a wealth of expertise in empowering highly regulated firms to optimise digital tools and social media to achieve their goals and influence their stakeholders across platforms.

Anna brings a nuanced understanding of how to navigate digital challenges, ensuring compliance while maximizing reach and engagement through innovative approaches.

Anna holds a BSc in International Relations and Executive Education from The Møller Institute, University of Cambridge.

She is a seasoned Awards Judge for The Drum, DMA and more. In her spare time, she enjoys public speaking and chairing live events at Book and Ideas Festivals around the country.

Specialisms

Social & Digital Social media audits Social media strategy Analytics Thought leadership b2b campaigns Media Training social media listening Executive social media positioning linkedin

Insights

reputation gen-AI social media

Corporate X use must change after Grok AI undressing scandal

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Beyond the Brief

Is AI a Golden Era for PR? – Harriet Meyer Interview

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Beyond the Brief

Tackling AI Generated News – GC William Bowes Interview

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