INSIGHTS
How to Get the Most Out of TradeTech Amsterdam 2026 – Even Without a Speaker’s Slot
TradeTech Amsterdam 2026 is Europe’s largest equity trading event and a defining moment in the financial markets conference calendar.
For trading technology firms and the communications teams that support them, it is a prime opportunity to build executive profiles, showcase your organisation and develop the relationships that drive long-term commercial value.
For communications teams in particular, it is a significant moment to build executive profiles.
But what if your team does not have a speaking slot? A thoughtful financial markets conference PR strategy can deliver influence, visibility and media relationships regardless. Here is how.
Why the Best TradeTech Conversations Happen Off the Main Stage
Few people attend TradeTech for the panels.
People go to TradeTech for access: to peers, competitors, clients, potential customers, and influential decision-makers like regulators or CEOs. Conversations on the sidelines turn into pipeline opportunities, an aside becomes competitive intelligence, or an informal debate sharpens your point of view.
Organic conversations might seem out of the purview of PR, but in fact comms can help set up execs for fruitful discussions.
Here is how to build executive profiles at trading technology conferences:
Create thoughtful, pre-event profile-raising (LinkedIn posts and blogs) to ensure your exec is recognisable.
Arm them with defined, confident perspectives they can draw on in conversation.
Prepare for that one topic that dominates discussion every year (consolidated tape? bilateral trading?), ensuring your team can talk incisively on the issue du jour.
How to Post from TradeTech Like a Journalist
Journalists reporting from conferences are processing, synthesising, and interpreting what they hear.
PR teams can operate in the same way, almost like editorial desks, capturing themes across panels and conversations, and distilling them into narratives.
Anyone can post from a conference. The difference lies in producing sharp, insight-led commentary that resonates in a regulated financial services and trading technology industry. That is what elevates visibility to thought leadership
The key is to turn noise into a clear point of view, while pressure testing it against your broader messaging.
Building Media Relationships at Trading Technology Conferences
Conferences are a rare moment when reporters, analysts, and spokespeople are all in the same place.
Your pre-event prep almost certainly included outreach to reporters and briefing spokespeople. But how can you use proximity once you are on the ground?
The key is to see this as an opportunity to build long-term journalist relationships, not just get immediate coverage.
Some practical considerations:
01
Brief all execs, not just spokespeople, on what they can share
Journalists consider any interaction on the record unless explicitly agreed otherwise, so clarity is essential.
02
Do not be afraid of (controlled) background briefings
Create space for spokespeople to speak more openly to selected press than they would on the record.
03
Leverage timing
Journalists at conferences are time-strapped. But if you catch them in that sweet spot after they have filed their stories and before they inevitably head for one of the late night parties, you may be able to tempt them to an impromptu cocktail.
Get in touch
GT works with highly regulated, technically complex organisations, from shaping compliant messaging to putting senior executives in front of the right journalists.
If TradeTech Amsterdam 2026 is on your calendar this year, we would be happy to talk about how to build influence, whether at the event or beyond.
